New Swarovski Brand Campaign

Swarovski Classica: Everyday Elegance Redefined

Classica Campaign
Published 2 September
logo

There are moments every day that call for a touch of elegance. Swarovski Classica was created for these occasions, bringing refined radiance to the art of self-expression.

Inspired by the graceful curves of the calla lily, our new collection takes a softer approach to modern jewellery. Fluid silhouettes and gently contoured shapes create an effortless sense of sophistication, while Swarovski Zirconia brings light and brilliance to each design.

Crafted in sterling silver from recycled sources, finished with 18K gold accents, Classica balances contemporary style with timeless appeal. Each piece is designed to move naturally through the day, becoming part of the experiences that matter most, whether marking a special occasion or elevating an ordinary one.

Swarovski Classica invites you to discover a quieter kind of elegance, where thoughtful design and luminous shine make every moment feel extraordinary.

Discover Swarovski’s collection of luminous jewellery at: https://www.swarovski.com/en_GB-AU/

 

Swarovski Classica Pendant

Classica Pendant (5740343) - $389

Signifying unity and refinement, this interlocking pendant is defined by two curvaceous links and shimmering pavé to make your style glow.

 

Swarovski Classica Hoop Earrings

Classica Hoop Earrings (5743474) - $339

Worn solo or stacked with other studs, these timeless earrings are the definition of Classica’s effortless sophistication.

 

Swarovski Classica Drop and Hoop Earrings

Classica Drop and Hoop Earrings (5740455) - $590

These versatile Classica earrings give you two styling options, they can be worn as simple pavé hoops, or with the detachable teardrops for a flourish of glamour.

 

Swarovski Classica Ring

Classica Ring (5745562) - $309

This interlocking ring exudes the organic sophistication of Classica to embolden your most alluring day-to-night styling.

 

Swarovski Classica Pendant

Classica Pendant (5740344) - $410

Taking centre stage throughout the day, this long pendant can be worn alone or with other pieces for a luxurious layered look.

 

Swarovski Classica Y Pendant

Classica Y Pendant (5746001) - $510

This Y-shape pendant is distinguished by a slender teardrop and interlocking loop, the design is given a final flourish of shimmering pavé.

 

Swarovski Classica Band Ring

Classica Band Ring (5746015) - $359

Minimalist in spirit, yet contoured with a contemporary edge, it blends a unique rolling shape with radiant pavé.

 

Swarovski Classica Bangle

Classica Bangle (5743629) - $690

With its slightly curved band and sleek finishing, this glowing bangle delivers a distinctive rolling arrangement.

 

Swarovski Classica Ear Cuffs

Classica Ear Cuffs (5743473) - $309

These two ear cuffs let you get playful with your look. Ideal for mixing and matching, the contrasting finishes enable different layered looks – perfect for injecting some personality into your styling.

 

You might also like these promotions
Published on 23 March, 2026
LAM8_117
23 Apr
23 May
Offer
FP5256SPECSTRAVAGANZA24-199-05-2026-AUGeneric 800x800WebTileFA_2
26 Apr
26 May
Offer